There’s a real buzz about my second meeting
at Alzheimer’s Society as we’re now all very excited that our garden has been
given approval by the RHS and we can get down to planning the detail!
We discuss how logistics will work during the
show open days, the main thing being to have enough people to staff the garden
to chat to the public and hand out leaflets. There appear to be plenty of
volunteers so it’s now a case of checking how many tickets we’ll be given and then
dividing the time between everyone. Volunteers could be standing around for a
long time in either blazing sunshine (it has been known!) or tropical like
downpours or anything in between! Everyone will get a chance to look round the
show too, so it won’t just be hard work!
The other major item on the agenda is how to
maximise press coverage throughout the show, including press day on Wednesday
24th July when the medals are dished and Ladies Day on the Friday. Various
ideas to create interest around the garden are discussed, one being to use the
theme of a garden party and maybe having everyone wearing fancy flowery hats on
Ladies Day. Visual themes work well for the visual press! The Forget Me Not
flower is a symbol of Alzheimer’s Society and someone is going to check out a
seed supplier so that packets can be handed out on another day.
Publicising the efforts everyone is making in
the lead up to the show is another important PR opportunity – after all the
primary aim is to raise awareness of the good work of Alzheimer’s Society so
every opportunity must be exploited. This
very blog can also be put to use. Laura, the PR Manager for Alzheimer’s Society
nationally, is given the task of taking all the ideas we discuss to create a
promotional strategy to ensure that all avenues are exploited to the full!!
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